By Mary Fisher, Fisher Design and Advertising 31 steps to ensure your website ranks Set up Google Analytics. Set up Google Tag Manager. Install tag on website. Set up Google Search Console (previously known as Google Webmaster Tools). Set up Bing Webmaster Tools. Perform keyword research. Install Yoast to your WordPress Website. Add keyword phrases […]
Do you feel lost when you look at your Google Analytics report? Wondering how to stand out from your competitors online? Puzzled about why everybody else seems to outrank you on your key search terms? Dara Gourley is a Digital Media Strategist at Fisher Design and Advertising. She has worked with entities that include the PGA […]
For small to medium size businesses, investing in an elaborate SEO campaign may seem fruitless. After all, increasing visibility worldwide does not do much to help the success of a local restaurant or independently owned retail store. For businesses such as these, local search optimization is more likely to result in increased business. Why is […]
Many people employ SEO and PPC but then don’t know how to use analytics properly to understand what’s working, what’s not working, and what to change. Chris Gregory will do a deep dive into a live analytics profile to show us how to segment our data and get the answers we need. Chris Gregory will […]
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