Take Aways from the PowerSquad Review Panel – JOMM March 2013
The panelists each had information and insights to share at the JOMM. Read below for the crib notes on the MeetUp. View the SEO Tips and Tools Suggestions from the Pros of the JOMM.
Robert Enriquez : SEO 0f Chiropractic Economics
Take Aways:
- Google Advance Operator Search
- MouseFlow used to be free but now 13/month
- Keyword Map Pro
- Screaming Frog – Great On Page Tool
- Seer Interactive
Alanda Williams : Digital Marketer of Reach Local
Take Aways:
- Develop clear CTAs
Create clear Calls to Actions for users with specific desired actions in mind. - Accessible Social Media
Be sure to feature Social Media channels at top of site to make it easy for users to find, build credibility and make a conversion.
Dennis Eusebio : UX Designer @ Path.to
Top Take Aways:
- Have a clear visual hierarchy to the page
Keep the focus on one main idea and no more than three secondary elements. - Group Common Navigation Items
Too many navigation items in the same area can be confusing and challenge the user.
Chirs Gregory : SEO at DAGMAR
Take Aways:
- Good explanation of Latent Semantic Indexing
- Google Keyword Tool
- Authorship Markup
- Adding hreview to your site
- SEO Quake Toolbar for your browser
Tiffany McDonald : Social Media Strategist
Take Aways:
- Pin it up
Great opportunity to extend your reach on Pinterest - Cross Market
Cross promote your products and services with affiliated non-competing entities.
Angel Torres : Digital Marketer at The Logica
Take Aways:
- The Importance of an Original Story
Story is really helpful to sell what makes you or your service unique. Make it original. - Don’t Make Me Think
Try and make the user experience clear and easy. Don’t challenge people to think. Similar to the KISS method – Keep It Simple Stupid
Lynn Thompson : Pro Copywriter
Take Aways:
Kenny Harper : Strategic Web Designer @ Key Theory
Take Aways:
- Check the Basics:
Page Titles, Heading Tags, Content, if you don’t have the basics, additional efforts will be less fruitful. - Marketing Grader
- HubShout SEO Grader
- FireBug Browser Extension – Inspect HTML Elements
Remo Kousins : Digital Marketer @ Remodernize
Take Aways:
- WooRank
- Market to your Target Audience
Everybody is nobody, know who your speaking to… and speak to them.
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