Mastering Metadata

Mary Fisher, 8/14/2018

Has traffic to your website dropped recently? Maybe the problem’s in your meta tags!
Even if you don’t know how to code, most website platforms give you ways to input metadata.
Why does meta matter? It’s how the robots that crawl the web find your website for the search

While the humans who visit your website care about things like pretty pictures, interesting copy,
and ease of navigation, the bots are more concerned with what your website is primarily about.
This is what your meta tags tell them.

There’s an art to crafting metadata, and who better to teach that than SEO enthusiast Mary
Fisher? Join us and learn how to create those tags like a boss!

Mary is the CEO of Fisher Design, which she founded in 1989. Specializing in digital and
traditional marketing including social media, websites, PR, SEO, logos, brochures, and
marketing strategies, Mary strives for common sense marketing in a noisy world. She has been
named a Woman of Influence by the Jacksonville Business Journal (2014), as well as a Women
in Business Entrepreneur of the Year (2007), is a past president of the American Institute of
Graphic Arts and a HIPAA-Certified member of the Associated Medical Office Experts.

Join us for Mastering Metadata
When: Tuesday, August 14, 2018
Where: DiscoverTec, 4887 Belfort Road, Suite 400, Jacksonville, FL 32256 (Belfort and JTB).
Cost: $10 (online) $15 (at the door)
Learn more about Mary and connect with her: