What actions can members take to raise their visibility on social media?

What actions can members take to raise their visibility on social media?

First, remember that posting on a social media page like Facebook will only be seen by 2% of the audience. You must boost the post and run paid ads. Boost the post. For $1 a day you can boost the post to make sure your entire audience sees it.  I regularly do this with just […]

Maximize your PPC

Maximize Your PPC Campaigns Through Strategic Audits

By: Chris Gregory If your PPC campaigns have been under-performing you might start getting worried about where your money is going and how much you’re wasting. If your campaigns aren’t performing up to par, we have some bad news: money that could have been in your pockets may have gone to your competitors.  It’s not […]

Search Engine Optimization Checklist

Ultimate Search Engine Optimization Checklist

By Mary Fisher, Fisher Design and Advertising 31 steps to ensure your website ranks Set up Google Analytics. Set up Google Tag Manager. Install tag on website. Set up Google Search Console (previously known as Google Webmaster Tools). Set up Bing Webmaster Tools. Perform keyword research. Install Yoast to your WordPress Website. Add keyword phrases […]

Small Business Marketing: 7 Problems That You Can Solve

By: Surina Samaroo For any small business, digital marketing can seem like a never-ending task. Your budget and point for your marketing strategy. All of this is completely normal! Although marketing may seem intimidating, knowing your obstacles can help you move forward. Here are some of the key problems for small businesses when tackling their […]

Alphabet Soup 2018

Now in its 10th year, Alphabet Soup is a networking event that could change your future! Mark your calendar now to join us on November 7 at Moxie from 6:00 – 8:00 PM! For one epic evening each year, professional marketers, communicators, and designers throw down at a fantastic local venue to socialize, share stories […]

3 Essential Questions all website visitors need answered

Digital marketing is a great opportunity for small businesses. If done right, the cost is low and it seems effortless. However, if done poorly it can destroy your business, your reputation and any opportunity to succeed. But don’t worry, success is available to everyone! Just remember: you are selling to individuals. When you understand your […]

Writing Killer Web Copy: Insider Tips & Tricks to Win Online

Lynn Thompson 9/11/2018 Are the words on your website saying the right things to convert browsers to buyers? We spend a lot of time worrying about how our websites look and making sure they’re optimized for search engines. The copy on your site is a big part of that. When written properly, your website copy […]

Mastering Metadata

Mary Fisher, 8/14/2018 Has traffic to your website dropped recently? Maybe the problem’s in your meta tags! Even if you don’t know how to code, most website platforms give you ways to input metadata. Why does meta matter? It’s how the robots that crawl the web find your website for the search engines! While the […]

Voice Search: The Biggest Thing Since Typing

Ingo Grammel, 7/10/2018 First typing replaced writing things by hand with a pen and paper. Searching online is now a natural behavior for us all. The next stage in the evolution of search is here. Are you prepared? One out of four searches on a mobile device are done with voice. Smart speakers (Alexa, Google […]

The JOMM Summer Mixer, 6/12/2018

JOMM-in’ at Copeland’s This year, we’ve learned, leveraged that knowledge, and shared our stories with each other. Now it’s time to get better acquainted! Join us at Copeland’s in the Tinseltown area for drinks and nibbles. We’ll be JOMM-in’ from 5:30 to 7:30 in the bar. Everyone’s on their own for drinks and appetizers. No […]