How a Viral Campaign Took a City to the Next Level
Written by: Chris Jones
Ever wondered how to make your company’s news go viral? Come and hear a real-life case study when Mae Demdam describes The Amazing Rush campaign to bring meeting planners to Rapid City South Dakota!
Modeled after The Amazing Race on TV, The Amazing Rush helped meeting planners experience all that Rapid City South Dakota has to offer so they would want to book a meeting or conference in the future. Using outside-the-box thinking in the digital campaign, they combined things with an interactive element to engage users. The result was a more cohesive, integrative…and successful campaign.
As Director of Integrated Media at Digital Edge, Mae Demdam has a background in search engine optimization, digital, and traditional marketing and advertising focusing on the hospitality, travel, and tourism industry. She is highly skilled in working with Fortune 500 companies, as well as with small to medium-size businesses. Mae loves to travel and sample new cuisines. Her active life most often takes her to the beach, where you’ll find her surfing, running, or doing yoga and Pilates.
Come learn the secrets to going viral from one of the pros!
Join us for How a Viral Campaign Took a City to the Next Level
When: Tuesday, April 11, 2017
Where: DiscoverTec, 4887 Belfort Road, Suite 400, Jacksonville, FL 32256 (Belfort and JTB).
Cost: $10 (online) $15 (at the door)
Learn more about Mae and connect with her: