Digital Analytics – Diving Deep and Adapting – January 2014

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Digital Analytics – Diving Deep and Adapting – January 2014

Written by: Kenny Harper

Digital Analytics

2014’s first JOMM >> Tuesday, January 14, 2014 @ CoWork Jax

The days of the old funnel approach to sales are ending and it’s important to take a broader look of the key metrics in efforts to make continual improvements to your marketing efforts.

What: Analytics is the discovery and communication of meaningful patterns in data.

How: Analytics often favors data visualization to communicate insight.

Why: By analyzing data, one can make continual improvements to one’s marketing efforts towards their goals.

  • Review Changing Trends in the Digital Marketing Cycle
  • Review more about Macro & Micro Conversions & Attribution
  • Discuss the Benefits of Segmenting Analytics
  • Learn Core Analysis Techniques
  • Cool Google Analytics Tips & Insights

RSVP on MeetUp

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