Conquer the Interwebs: The Three Pillars of Web Analytics Success – July 2013
Written by: Kenny Harper
July’s JOMM will be very analytical… pun intended.
Andre Rand presents the “Three Pillars of Web Analytics Success” and then get down into the weeds and discuss how to solve key challenges such as identifying your most profitable customer segments, measuring your website’s “true” conversion rate, and building actionable web analytics dashboards.
About Andre Rand:
Andre Rand is dynamic marketing professional with expertise in digital strategy, e-commerce, web analytics, and social media. He has experience working with several of the nation’s leading brands including Acura, Citibank, Blackberry, W Hotels, MonaVie and Smartwater.
Andre is currently Web Analytics Manager for Interline Brands (Top 100 Internet Retailer), where he works to maximize revenue across 15 distinct e-commerce websites and develop online marketing strategy. His recent accomplishments include winning the Silverpop “Pop Star” Award for driving a 420% increase in email marketing ROI. In addition, Andre was awarded Interline Brands’ inaugural “Marketing Rock Star” award
In his spare time, Andre serves as President of the American Marketing Association Board Member – Jacksonville Chapter and Founder of Creative Genius, a mentorship program for underrepresented students. Andre has lived and traveled throughout the United States, Europe, and Southeast Asia. His family hails from New York City and currently calls Jacksonville, Florida home.
About Interline Brands:
When something breaks, bursts, or drips, wholesale customers can call Interline Brands, a national distributor and direct marketer of repair and maintenance products. The company sells over 100,000 plumbing, hardware, electrical, janitorial, and related products through 15 distinct brands including AmSan, CleanSource, Hardware Express, Maintenance USA, Sexauer, U.S. Lock, and Wilmar.